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If you have already got your site listed in the Open Directory, you
may try and get your site some additional listings in it.
Begin by
selecting two keywords which are different from the keywords for
which you are already ranked well. Then try and locate another
category which is applicable for your site and submit your site
there with a new description which contains the two new keywords you
have selected.
If you are lucky, you may be able to get a listing in this new
category, especially if the editor of this category is different
from the editor of the category where your site is already listed.
Again, if the second category to which you want to submit your site
is a regional category (i.e. a category applicable to the
geographical region in which your company is located), that again
improves your chance of getting a second listing. Alternatively, if
you were originally listed in one of the regional categories, then
getting your site registered by one of the general categories is
also possible.
However, you have a much better chance of getting a second listing
if you submit one of the internal pages of your site to a different
category (assuming you can locate a category which is applicable for
that particular page), rather than again submitting the home page.
For instance, if you type in 1stSearchRanking.com in Open
Directory's search box, you will notice that my site has three
listings - the home page of my site, the page linking to all my
articles and the page which contains my article on choosing the
correct keywords for a site.
Submitting an internal page has the benefit that the Title no longer
needs to be the official name of your company.
This allows you to
include keywords in the Title. For instance, the listing for the
page containing my articles has the title of "Search Engine
Positioning Articles", which, of course, has no relation to the
name of my company - 1st Search Engine Ranking.com.
Before
submitting one of the internal pages of your site, you should change
the title of the page (here, by "title", I mean the Title
tag of the page, i.e. the Title that is displayed at the top of the
browser window when the page is opened) to the Title that you want
the page to be listed under in the Open Directory. This improves the
chance that the Open Directory editor will accept the title that you
had submitted.
However, don't go overboard with submitting internal pages - you can
be penalized for spamming. Don't start submitting any doorway pages
that you have created - they will be rejected. Any internal page
that you submit must provide some unique content and must be
relevant to the category to which you want to submit the page.
Click
here for advice on achieving your first listing in Open
Directory.
Article by Sumantra Roy. Sumantra is one of the most respected and
recognized search engine positioning specialists on the Internet.
For more articles on search engine placement, subscribe to his 1st
Search Ranking Newsletter by sending a blank email to mailto:1stSearchRanking-subscribe@listbot.com
or by going to http://www.1stSearchRanking.com
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