Starting a Business in Tenerife - Internet and Web Design

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John Beckley (centre) is originally from South Africa and has been in Tenerife for seven years.
He owns Sorted Sites, a successful Tenerife based web design and internet marketing company.

Today John's business, Sorted Sites is very well known and has an enviable client base. But how did John get into the internet business in Tenerife in the first place?

I studied Marketing and Business Management in South Africa, after which I joined my brother in Tenerife to help manage his resort, Pearly Grey. It was while  I was overseeing the implementation of their website that I became intrigued by the marketing possibilities the Internet had to offer businesses.

In 2001, I started the company with a partner who now handles the technical and hosting side. The biggest challenge was getting the right team together. We deal with specialized fields and found there was a limited supply of designers and programmers here.

Initially we recruited from the UK, but the staff that came over never seemed to settle down. After several staff changes and we finally hit on the right mix and  now we have a great team. I'd say that was a key factor of running a successful business in Tenerife. You must gather the best people around you that you can.

Another big challenge was educating potential clients about the Internet and its possibilities. We’ve found that many business here aren’t tech savvy and don’t cover the fundamentals a company should be doing online.

The first two years were tough and we considered stopping. But, once we progressed through those early years it became easier through referral business and a happy client base constantly upgrading.

We personally financed our business; the major drawback with that was that we could only progress as fast as our cash flow could allow. It wasn’t difficult to obtain an opening license - our gestoria was great, they handled every aspect of registering our company and carrying out all the legal requirements.

My day starts by going through all emails. As well as mail I receive several marketing and web design newsletters that keep me in touch with industry updates. We then have a staff meeting to go through projects. Then I go through our financial affairs with Carol from accounts. My afternoons are usually taken up with client meetings. The best part about owning your own business is being able to make decisions and choose the direction you want your business to go.

This is an updated version of an original article published by Living Tenerife magazine. Living in Tenerife is a beautifully produced, glossy magazine. It covers all aspects of living in Tenerife from buying property and business to recreation and restaurant recommendations.

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