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It's not enough to know *how* to create a web site, you also need to
know what makes a *good* web site. Think back on some of the web sites
you've visited recently. Were you impressed by all of them? Probably
not. Many web sites are technically fine, but fail on aesthetic grounds.
The guidelines below will help you to create web sites that are
user-friendly and will be well received.
1. Content, content, content! The
single most important element in any successful web site is good
content. You must have content that is:
* interesting;
* informative; and
* regularly updated.
Without this, it will be difficult to convince people to
visit
your site again and again. Lots of flashy colours and
animated images may look fun the first time, but it's not enough
to keep people coming back to your site. Only good content can do
that.
2. Don't overuse character styles
such as bold face and italics as this can make your site seem
amateurish. Also, underlining should be avoided at all
costs as visitors will mistake underlined text for a clickable link.
Similarly, don't wildly vary the size of your type unless
you
have good reason.
3. Don't abuse your colours. Too
many colours, or overly garish colours, are one of the easiest ways to
spot amateur web sites. Also make sure that you choose a readable colour
scheme. White text on a black background may look cool, but it's
tough to read, particularly with small text.
4. Leave lots of blank space. Text
on computer screens is hard to read at the best of times, so don't cram
in your text. Start lots of new paragraphs, and leave plenty of space
between objects. Headings or horizontal rules are a good way to do this.
5. Use less text per page. The web
is primarily a visual medium. Screen after screen of text is dull and
unlikely to be read. Try to limit the amount of text on any page to a
few paragraphs by breaking long pages into several
smaller pages.
6. Don't assume that other people will see what
you see. There are many things that can make your web page
look different to what you expected:
* Different browsers, even different versions of the same
browser, can display your pages quite
differently.
* Some people use a screen that is 640 pixels wide; others
have screens that are 800, 1,024 or 1,200 pixels wide. They
may all see your site quite differently.
* Some computers may not display as many colours as yours.
* The fonts that you used may not be installed on other
people's computers.
* Other people may have different browser settings to you.
* etc.
The moral of this story is twofold:
a. Don't waste your time trying to get the layout
"just right" as it will probably look different on
other people's machines anyway.
b. Test your pages as widely as possible. For example, look
at them on different machines and browsers, change the browser's
settings, use fewer colours, use different fonts, turn off images.
Does your web site still look okay in all of these situations?
Remember, it's not enough to make a web site, you have to make a good
one. With over two billion other web pages out there at the moment,
you'll have to work hard to ensure that yours stands out from the crowd.
Good design and good content will help you do
this. Good luck!
----------------------------------------------------------------
Tim North is the author of "FRONTPAGE EXPRESS MADE EASY" -- an
easy-to-follow tutorial that will quickly have you creating your own web
pages using Microsoft's freely available FrontPage Express
software.
Learn more at:http://www.scribe.com.au/ebooks.htm
---------------------------------------------------------------- |
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